Starting a business is a major endeavor. You need to perform market research, file for a license, create a marketing plan, and build your brand. One way to shorten the process is to become a franchise business owner.

As a franchise business owner, you can tap into the resources and branding of a large brand—while still maintaining the autonomy to run your own business.

If you’re considering starting a franchise business, there are a few things you should know. First, let’s talk about what a franchise business is.

How Does a Franchise Business Work?

In a franchise business, a franchise owner pays a fee to essentially “rent” a brand name. The franchisee runs the business themselves (or hires someone to run it) and must follow the rules and regulations related to how the brand is used.

For example, many McDonald’s restaurants are franchises, meaning an owner (or group of owners, in some cases) pays McDonald’s to use their brand name, menus, logos, and other business assets.

They run their location, pay McDonald’s to use the name, and keep the remaining profits.

A franchise business is a popular business model because it offers owners the best of both worlds: the support of a large brand and the benefits of owning a business.

A few businesses that offer franchising options include:

• 7-Eleven
• Taco Bell
• Great Clips
• Ace Hardware

Starting a franchise business should not be taken lightly. There are pros and cons to consider before deciding whether to become a franchisee.

4 Benefits of Starting a Franchise Business

Starting a business gives you more control over your life and income. Unlike starting your own business, however, there are specific benefits to buying into a franchise.

More Support

Starting a franchise business is sort of like playing video games on easy mode. The franchisor offers support in the form of training, materials, process flows, and branding to make it easier to get your business off the ground.

For example, starting a taco shop could require months for menu development, taste testing, logo design, product sourcing, etc. As a Taco Bell franchise owner, however, much of that work is already completed.

Lower Failure Rate

Franchise businesses often have a lower failure rate. When you buy into a franchise, you join a proven business model that works. You also have additional support and business resources that can make a difference in your success.

Built-In Brand Awareness

Building a brand is one of the best things you can do for your business. However, it often takes time and resources. When you buy into a franchise, the branding is already complete. People already know who your brand is and what it represents. This saves you time and creates a built-in customer base you can tap into.

Better Buying Power

In some cases, you may purchase goods at a lower rate. Many franchisors negotiate contracts with vendors for the entire network, allowing you to spend less on goods and services by purchasing in bulk. However, the flip side of these benefits is you may not choose your vendors, and sometimes the costs are higher.

While there are many benefits to starting a franchise business, there are some drawbacks to keep in mind. You’ll pay licensing fees to corporations, which can eat into profits. You’ll also have less control over some aspects of your business. For example, if you own a franchise restaurant, you may have little to say on the menu or which vendors you use.

How to Start a Franchise Business

Now that you understand the pros (and the cons) of starting a franchise business, let’s get down to the details. How do you get started? Here’s what you need to know.

1. Identify a Business Opportunity

The first step in starting a franchise business is deciding which business you want to join. Hundreds of companies offer franchise opportunities: which one is right for you? Here are a few questions to ask yourself.

• Do you want an online or in-person business?
• What industry are you interested in? There are franchise businesses in travel, restaurant, convenience stores, websites, health and wellness, business, and much more.
• How much money do you have to invest? Before selecting a business, consider the cost.

Once you answer those questions, start looking for franchise opportunities. For example, if I am interested in a restaurant franchise and like sports bars, I might Google “best sports bar franchises.” As you can see, there’s plenty of options.

Here are a few other searches you can try. Feel free to swap out key terms to find an opportunity that works for you.

• online franchise businesses
• travel franchise businesses
• senior care franchise
• cheap franchise businesses

Make a list of your top five franchise businesses, then compare what they offer. How much are licensing fees? Is it a flat fee or a portion of your sales? What resources do they offer? Do they offer financing? What happens if you don’t end up keeping the franchise?

Compare all the features and consider all the drawbacks before making a decision.

2. Research Current Owners and Potential Competitors

By now, you should have one or two top franchise choices. It’s time to dig deeper. How many current franchise owners are there? What are their annual revenue and profits?

What competition will you face? Consider both online and in-person competition. For example, suppose you want to franchise a tax company. In that case, you need to consider how you’ll stand out from online companies like TurboTax and in-person accounting firms in your physical location.

3. Determine Market Interest

Sometimes buying into a franchise provides a false sense of security. You see how much other franchise owners make and think that is the norm. Keep in mind markets can vary by location and the franchisor has a vested interest in highlighting their most successful franchisees.

Whether you are looking to purchase an online or in-person franchise, make sure there is enough room in the market for additional businesses. If the market is saturated, you may struggle to make sales no matter how much people trust the brand.

4. Research Startup Costs

The cost to start a franchise business can range drastically from a few hundred bucks to set up a website to millions to pay franchise fees and build a store. Usually, franchisors will list the average cost on their website.

However, sometimes there are hidden fees you’ll need to keep in mind:

• Travel costs: Most companies require you to come to their headquarters and learn more about their brand and company culture. Generally, you’ll foot this bill.
• Training costs: You may be required to train on location in a store for several weeks. This can cost time and money, since you won’t have a paycheck.
• Local fees and taxes: Your city or state might charge fees to start a business, get approvals, acquire building permits, etc.
• The initial fee: Most franchisees pay a yearly fee (called the royalty fee) based on sales. However, there is likely a one-time initial fee that might range from $500 to $50,000.

5. Create a Business Plan

You’ve researched all your options and have decided on a business to join. Congrats! Now it’s time to create a business plan. This is one of the most crucial steps, so take the time to create a solid business plan that covers all the bases.

According to the Small Business Association, a business plan should include:

• Executive summary: What your company is and what makes it different.
• Company description: Provide detailed information about the problem your company solves and who you plan to serve.
• Market analysis: Who your target audience is and how your business stands out from the competition.
• Management plan: How your business will be structured and who will be in charge of what facets of the business.
• What you offer: Are you offering products or services? What is your product life cycle and how will you handle things like intellectual property?
• Funding: How will you pay for the franchise fees, labor costs, and the equipment or products you need to get started?
• Financial projections: Estimate the revenue for your business. Include a prospective outlook for the next five years. If you plan to take out loans, how will you pay them off?
• Marketing and sales plans: How will you market your business? Do you have a website? How will you increase sales over time? You can also get help from a digital marketing agency like NP Digital.

6. Form an LLC or Corporation

The next step is to create your business entity. The type of business you create might depend on the franchisor you work with. Some might require an LLC or corporation. An LLC protects your personal assets from liability, while a corporation is a tax structure.

You might also choose sole proprietorship; however, that can leave your home and other assets at risk. This guide will walk you through the different options, but I suggest meeting with a tax or legal professional to decide if the structure is right for you.

Keep in mind city and state laws may impact which structure is right for you.

7. Choose an Initial Location

The final step is to find a location for your franchise business. If you are online, the location will likely be a website, but you might elect to have office space as well. If your franchise business has a physical location, make sure to compare sites to find an affordable one that gets plenty of foot traffic.

Don’t just consider the location’s current pros and cons. Research future developments as well. An ideal location today might not be if a bypass is installed right next to you directing traffic away.

On the other hand, a location that is just OK today might gain attention if a large shopping center is built next door. (Just remember that sometimes development plans fall through, so don’t choose a terrible location based on possible plans.)

Frequently Asked Questions About Starting a Franchise

Summary of Franchise Business Guide

Starting a franchise business is not without risks. However, the added support and access to a built-in customer base make it a tempting model for many business owners.

If you are comfortable working with a team and appreciate the support and other benefits of being a franchise owner, it can be an ideal way to build your own business.

Remember online marketing is crucial to the success of any business in 2021. Understand the benefits of SEO and social media. Study up on practices like paid advertising that can help you reach a wider customer base.

Finally, don’t be afraid to hire a professional to handle your marketing. They can put their expertise to work while you focus on building your franchise business.

Are you considering starting a franchise? What challenges are you facing?

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The gig economy is booming, and it’s not predicted to slow down any time soon. Instead of spending every day working a 9-to-5 job, it’s increasingly common to have multiple income sources from freelancing gigs. This work shift allows freelancers to have job flexibility, where they can work when they want and where they want, instead of following a strict schedule. Not to mention, freelance work offers creative freedom, the ability to choose your clients, and allows you to be your own boss.

So what does the future of the freelance community look like, and what jobs can you choose that will pay you well? We’ve compiled a comprehensive list of freelance statistics to help you better understand what it takes to thrive in a gig economy. Feel free to jump to the infographic for some quick stats.

Note: The data listed below is from the Intuit QuickBooks and Gallup 2019 Gig Economy and Self-Employment Report, unless otherwise noted.

The Current State of Self-Employment in the U.S.

Self-employment continues to be an important source of income for many citizens of the United States. Here are some statistics about the current state of self-employment in the U.S. to give you an idea of where the trends are heading.

1. There are currently 44 million self-employed individuals in the United States.
2. Growth in sole proprietors has been the fastest in transportation services, such as taxi services, with a growth rate of 722% from 2000 to 2017.

3. Self-employed individuals earn the highest annual income in Northeastern states like New Jersey, Massachusetts, and Rhode Island.

4. 54% of people who are self-employed also work in traditional jobs.

5. In 2017, 17% of adults in the United States engaged in self-employed work, which is an increase from the less than 10% average in the early 1980s.

6. 28% of self-employed workers in the U.S. reported to have worked multiple jobs at some point in a given week to make extra income.

7. A considerable amount of people who are self-employed do so out of a desire — not a necessity — to supplement their primary source of income.

8. The number of people who considered freelancing as a long-term career option increased from 18.5 million to 28.5 million between 2014 and 2019. (Fast Company)

9. Self-employed workers are less satisfied with their job stability and predictability compared to traditional employees.

10. The independent contractor tax rate in the U.S. is at 15.3%.
    (IRS)

1. 57% of sole proprietors work in these five sectors: professional services, repair and personal services, construction, retail trade, and administrative services.
2. 23% of those who use digital gig platforms to find work opportunities are students. (Pew Research Center)

3. The average self-employed individual brought in an average of $34,751 in annual revenue in 2017, compared to traditional employees who brought in around $40,800.

4. More than 50% of the workforce in the United States is predicted to be freelancers by the end of 2027. (Upwork)

5. Almost one-tenth of Americans have earned money in the last year using a digital platform to perform gig jobs. (Pew Research Center)

6. The U.S. freelance workforce has been growing 3 times faster than the overall U.S. workforce since 2014. (Upwork)

7. Around 2% of Americans have made money driving for rideshare services like Uber and Lyft. (Pew Research Center)

8. Americans younger than the age of 50 and those with higher levels of income and education are more likely to be online sellers. (Pew Research Center)

9. 53% of America’s independent workers are male. (Statista)

Gig Economy Statistics and Trends To Know

Freelancers primarily earn their money by working for multiple companies performing gigs or jobs, instead of committing to work for one company. This allows freelancers to attract multiple clients at once and work from a variety of places. What does the data on freelancing look like? Here are the freelance statistics you need to know.

1. 50% of freelancers provide highly skilled services such as computer programming, IT, and business consulting. (Upwork)
2. 80%of major corporations plan on greatly increasing their use of flexible workers in the coming years.

3. In Deloitte’s annual Global Human Capital Trends report, more than 33% of companies surveyed reported using gig workers extensively.

4. For gig workers between the ages of 18 and 34, half of them rely on their gig job as their main source of income. (Edison Research)

5. 1 in 6 traditional employees want to become a primary independent earner. (McKinsey)

6. In Deloitte’s latest millennial study, more than 64% of full-time workers surveyed said they want to do side hustles to make extra income.

7. 46% of U.S. freelancers say that their current working style gives them the flexibility they’re looking for. (Upwork)

8. Independent workers consistently report that they are much healthier and satisfied with working for themselves. (MBO Partners)

9. There are around 170 gig economy workers in the U.S. that primarily hire remote employees. (CNBC)

10. Approximately 9% of U.S. freelancers use on-demand economy platforms such as Freelancer or Upwork to find work opportunities. (Staffing Industry)

11. Freelancers who rely mainly on the income they earn from gigs are also more likely to opt for jobs that involve physical labor rather than remote online tasks. (Pew Research Center)

12. The average age of freelancers is 40 years old, which is younger than traditional workers at an average age of 42. (Forbes)

13. 26% of gig platform users consider themselves employees of the services they use to find work opportunities, while 68% view themselves as independent contractors. (Pew Research Center)

14. 46% of freelancers said they can’t have a traditional 9-to-5 job because of personal circumstances. (Upwork)

A Snapshot of the Freelance Job Market

1. Among the total group of freelancers, 30% sell unskilled services, 26% sell goods, and 26% provide other services. (Forbes)

2. There are more than 1.1 billion freelancers around the world out of the 3.2 billion total workforce population. (International Labor Organization)

3. 80% of freelancers work on up to three projects simultaneously. (Inc.)

4. 83% of full-time freelancers have health insurance. (Forbes)

5. Freelancers spent more than 1 billion total hours a week working in 2018, up from 998 million hours in 2015. (Forbes)

6. The U.S. has the fastest growing freelance market in the world, with a 78% growth in yearly earnings. (Payoneer)

7. 30% of Fortune 500 companies hire through various freelancing platforms like Upwork. (Fortune)

8. 7 out of 10 freelancers say technology has made it easier to find gigs. (Upwork)

9. Around 60% of freelancers have received business-related training in the past six months to sharpen skills relevant to their field. (Forbes)

1. 98% of remote workers would like to work remotely for the rest of their careers. (Buffer)
2. The best countries for freelancing are the U.S., the U.K., Brazil, Pakistan, Ukraine, the Philippines, India, Bangladesh, Russia, and Serbia. (CNBC)

3. About half of freelance workers work 30 to 50 hours per week. (Inc.)

4. Full-time freelancers say the best things about self-employment are flexibility (77%), not having a boss (77%), and working wherever they like. (Forbes)

5. The U.S. gig economy gross volume is expected to reach $455 billion by 2023. (Statista)

6. According to the Bureau of Labor Statistics, only 17% of U.S. freelancers are African American, 16.4% are Hispanic, and 5.8% are Asian.

7. Around 52% of freelancers worldwide have lost their job due to the coronavirus pandemic. (Statista)

8. The number of gig economy workers over the age of 65 climbed from 8.5% to 14.1% between 2005 and 2017. (Economic Policy Institute)

9. 92% of freelancers expect their work opportunities to continue to increase in the coming years. (Upwork)

Freelance Statistics Regarding Income and Expenses

1. U.S. freelancers earned nearly $1 trillion in 2018, which is equivalent to 5% of the total U.S. GDP. (Upwork)
2. About 36% of freelancers now make more than $75,000 every year. (LinkedIn)

3. Freelancers around the world earn an average of $19 per hour. (Forbes)

4. The median annual salary of freelancers with at least 3 years of experience is around $70,000. (Nation 1099)

5. 53% of freelancers claim that cost is the main barrier to leveling up their professional skills. (Skill Scouter)

6. 60% of freelancers say they earn more than they did working as traditional employees. (Upwork)

7. Among U.S. freelancers, 50% say no amount of money would make them want to work a traditional job again. (Forbes)

8. 6 in 10 freelancers would move to a different city for a tax break of less than $5,000. (Upwork)

9. Only 17% of independent workers using on-demand platforms for job opportunities made an income of $75,000 or more, with 56% earning $40,000 or less, and 36% of workers reporting earnings of $25,000 or less (MBO Partners).

Is Freelancing the Future?

Freelancing is a flexible opportunity that allows you to work from anywhere in the world, which makes it an attractive job prospect for many people. Many employees transitioned into remote work opportunities during COVID-19;since then, more than 65% have reported a desire to be full-time remote workers post-pandemic.

However, not all industries are allowing this permanent remote job change, which has pushed many working people to turn toward freelance work. This, coupled with the number of workers who lost their jobs during the pandemic, created an influx of freelance workers. In fact, at the rate the gig economy continues to grow each year, more than 50% of the workforce is predicted to be in a freelance position by 2028.

How Much Do Freelancers Make?

It’s clear that freelancing has become a popular option for those who want to control their work and career experiences. However, with that freedom comes the reality of earning a living as a freelancer, which can be unpredictable. The average salary for freelancers in the U.S. is $63,448, according to the most recent freelancer statistics by ZipRecruiter.

It’s important to note that this is significantly higher than the average for most other countries, and not everyone will make this type of money freelancing. The actual take-home numbers may differ depending on the billing method, industry, and amount of experience the freelancer has.

Top 5 Highest Paying Freelance Jobs of 2021

Most industries hire freelancers, so you’ll have plenty of jobs to choose from if you decide to pursue independent work. However, there are a few freelancing gigs that tend to make more than others. We’ve put together the top five freelance gigs, job duties, and how much you can potentially make. Continue reading to learn the most profitable freelance jobs in 2021.

Social Media Specialist

Freelancers are needed more than ever in the social marketing world. Social media specialists handle a variety of tasks such as content planning, content writing, and social media management. You’ll have to be well-versed in cutting edge social media techniques and be able to write compelling captions or content that will attract an audience. The average salary for this role is $45,631.

SEO Specialist

An SEO (Search Engine Optimization) specialist works to optimize their client’s content and help them reach the top search results on YouTube, Google, or any other searchable platform. This is a very profitable niche because businesses need these higher-ranking spots for a larger return on interest. The average salary for this role is $59,871.

Web Designer

A freelance web designer works with clients to plan, create, and code web pages. This task requires a knowledge of web design, coding, and user experience in order to thrive. It’s important to have an eye for design, understand basic SEO principles, and have the know-how to create on various platforms. The median annual salary for this role is $77, 200.

Copywriter

A copywriter is a great option if you want to earn a high income. As a copywriter, you’ll write on various topics in multiple industries, depending on your client’s needs. This may include blog content, website pages, social media posts, sales scripts, email marketing campaigns, and so on. The best part of copywriting is that anyone can start in this industry and work their way up. The median annual salary for this role is $67, 120.

Sales Specialist

Everyone needs to sell their products or services, making sales one of the most sought-after skills each year. Thankfully, you can do presentations, phone calls, and send emails to clients from anywhere in the world. You’ll need to be comfortable and confident with cold calling and rejection to thrive in this role. The mean annual salary for this role is $45,750.

How To Stand Out and Make Money in the Freelance Market

With the number of freelancers growing as more people continue to leave their regular 9-to-5 jobs, the competition continues to increase. You’ll have to make yourself stand out among your competition in order to attract more customers by investing in your business. If you’re ready to make more money as a freelancer, follow these tips to establish yourself and thrive in the gig economy.

Pick a Profitable Niche

While it’s important to pick an area of work that you enjoy and excel in, it’s even more important to choose a profitable niche. Take some time to research what other people in your chosen field are charging for their work. Does this match up with the salary you’re looking to earn? If it doesn’t, you might want to consider a different money-making avenue.

Create a High-Quality Portfolio

When customers are seeking services like yours, they’re going to check out the previous work you’ve done. If you don’t have any examples of the quality, tone, or style of your work, you’re not likely to book clients. Potential customers want to know that they can trust you with their project, and without any portfolio, they’re more likely to move on to the next freelancer. Make sure to include examples of the best work you’ve completed. If you don’t have any samples, create your own.

Define Your Audience and Perfect Your Pitch

It’s essential to understand your target market. What problem are you trying to solve with your expertise? You’ll want to know the demographics and persona of your ideal client so you can better understand how to attract their business. Your pitch to them should center around solving their problems and making their lives easier, not bragging about your achievements or accomplishments.

Build Credibility

Social proof is more important than ever, which is why more than 84% of people trust online reviews. At the beginning of your freelance career, it’s essential to build up your credibility with good reviews. Make sure to go above and beyond with your customers to receive a higher rating. When you do receive glowing reviews, make sure to post them everywhere for potential clients to see.

Leverage Your Network

As a beginner in your industry, it might be hard to get those first few orders or gigs. The best way to overcome this is to reach out to your network, either in person or via social media. Ask friends, family members, or business connections if they need your services. You’ll more than likely find a few of your first customers by using the connections you already have in your network.

More people than ever are now turning to the gig economy as a full-time job or a profitable side hustle. There is no quick way to gain an edge on your competitors or stand out. However, by finding the right niche, managing your business expenses, and positioning yourself correctly with your target market, you’re likely to make more money and thrive in the gig economy.

As you continue to uplevel your skills as a freelancer, don’t forget to take control of your finances. Though being your own boss comes with more freedom compared to traditional employees, living on a fluctuating income as a freelancer can cause stress. To reduce your financial worries, use budget tracking apps like Mint and manage your spendings in an organized way.

The post 60 Freelance Statistics To Help You Thrive in the Gig Economy appeared first on MintLife Blog.

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place.

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience.

It’s no surprise that there’s been a spike in YouTube video consumption over the past years. 73% of adults in the U.S use YouTube and, on average, each YouTube visitor spends 11m 24s per day watching videos. Many of these are ones suggested to them by the YouTube algorithm, once they’ve stopped watching the original video they selected.

Another reason YouTube viewing has spiked is that consumers stopped limiting themselves to TV and started consuming videos in other ways; primarily via YouTube, though there are other popular video streaming platforms.

Furthermore, users search on YouTube for solutions to problems the same way they do on Google. Another popular use of YouTube is to learn and get more information about products and brands via product reviews.

That’s what a post from the Think With Google platform, a source for market trend insights, shows.

In an environment full of opportunities for businesses, the entrepreneurs who take the lead are those who know how to use the online medium to make creative and appealing content. That is, not just sell products and services.

Do you want to ride this wave, but don’t know exactly how?

You’ve come to the right place!

Don’t miss all the YouTube video ideas I have for you.

20 Great YouTube Video Ideas

To help you think of ideas for informative or funny videos to create, I am going to list some insights in this article.

Feel free to use those that make the most sense for you and your business.

Check out the YouTube video ideas below, and also suggestions of cool themes for videos that can go with these ideas.

1. Explainer Videos

Videos are known as a content format that offers quick consumption as its main advantage.

Users love videos where people or brands explain things to them.

Explainer videos with presentations about how and the best ways to use your products may raise engagement and the number of views on your channel

Audiovisual content that helps anticipate the possible questions of consumers might even shorten the buying cycle.

2. Review Videos

Reviews work as social proof of what you think about a product or service.

They can be used to find new books, watch a new series on Netflix, or find a product relevant to your interests.

From the moment you share your experience, as well as your perception and ideas, you might help others who are interested in that subject You influence their purchasing decisions.

A typical example is bloggers who buy makeup products and create video reviews of their opinions or share comparisons to other products.

Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. This is a creative option that will probably draw attention among the interested audience who also watched that content.

3. Storytelling Videos

As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays.

After all, consumers don’t want to just hear about products or services; they want to understand how products can provide solutions to the problems in their lives.

When you tell a personal story during your YouTube video, you can help people who are living in that situation or will go through it in the future.

If you can tell a story they empathize with, they can identify with you, and this may encourage them to spend money with your brand.

This works by talking about things like an important event in your career or sharing a challenge you’ve conquered.

Some influencers use video ideas like this to talk about surgeries they underwent, how they chose their colleges, or document their teenage fun moments.

To be relevant and make sure your audience gets interested in your story, don’t forget to adapt it to the reality of your business.

4. Advice and Tips Videos

Tips videos are insights or recommendations, usually filmed with one person talking into the camera and demonstrating, that may help improve consumers’ lives, be it on a personal, professional, or business level.

Would you like an example?

The article you are reading right now. It could be adapted to an audiovisual format.

In this case, I myself would be in the video, offering tips about ideas for your YouTube videos. I would show you demos for each tip, and I’d be talking you through each one. Easy to understand, right?

To be successful when recording YouTube videos with tips, don’t forget to think about what will make life easier for your audience and base your tips around these ideas.

This could involve apps, sites, strategies, behaviors, or simply creative ideas, like this one.

5. Q&A Videos

Have you considered reading questions from your audience and finding opportunities to answer them on video?

Comments and messages received on social media or on the videos themselves can be used as ideas for videos.

The starting point could be common questions from your consumers or even your own videos.

You only have to tell the audience that you’ll be preparing a specific video to answer questions about a certain subject.

To make it even more organized, create a hashtag to make it easier to identify and sort these questions.

As soon as you’ve selected the most interesting questions, get ready to reply to them, turn on the camera, and go ahead.

But don’t forget to mention the person who created the question, so they can feel even closer to you.

This strategy will also motivate other people to interact more with your YouTube channel.

6. Webinar Video Ideas

Webinars are videos streamed live to promote relevant content.

This makes content more interesting and generates value for the audience.

Generally, all you need to do a webinar is to choose a good subject and save at least 20 minutes to talk about it.

If the audience reacts positively, you can extend the stream.

What you need to keep in mind is that the most important thing is not the length of the video, but to meet the expectations of your audience.

Done correctly, this is a powerful tool to establish your authority before your audience.

Pro Tip: use Ubersuggest to find good webinar content ideas

Ubersuggest is a free powerful tool to find great content ideas for your webinars.

It will help you to find out if people search about the topics you want to talk about during your webinar videos.

You can search for more generic topics such as “Video Marketing” as an example to find out how many people are searching for that topic.

As we can see in the example above, Video Marketing has an average of 4,400 searches per month on Google.

However, if you want to find more ideas, you can simply scroll down the page and check out similar keywords and content ideas that will help you find a good webinar topic.

7. List Videos

Lists are another creative and informational YouTube video idea.

Lists are simple, popular, and usually attract attention due to containing quantities.

These can be lists of tips, lists of books, articles, or inspiring behaviors. You decide.

To record this kind of video, start with a short introduction about why you chose that subject.

Next, to make it more interesting for the audience, introduce each item on the list and make comments about why each of them is in the order you chose.

8. DIY YouTube Videos

DIY means do it yourself.

While it sounds like one of those passing trends, this is a video idea that usually works well, because it’s teaching someone how to do something by themselves.

This could involve anything from crafts using recyclable materials to digital content templates, for example.

However, to make this kind of video, you must have mastered the subject of the video. If you show you can’t do the thing you claim to be an expert on, or you can’t work your own product, your customers won’t be able to trust you.

After all, showing you can’t teach a user how to do something can be bad for your image and the image of your business.

9. Motivational Videos

Encouraging words are good for everyone.

It’s natural for human beings to depend on encouragement and motivation to overcome difficulties and move on.

As cliché as it sounds, this is the sort of thing that everyone likes to receive.

One example is motivational videos shared on Facebook that go viral; you know, the videos you suddenly start receiving from multiple people.

To make your own motivational video, think about what you can say to help your audience feel motivated.

Prepare your speech to be full of emotion and record it.

This will make your videos more human and will bring you and your brand even closer to your audience.

And if it goes viral, even better, right?

10. Product Unboxing Videos

Product unboxing is another creative idea for YouTube videos.

Think of a product you’ve just bought or received as a gift.

Next, grab the camera and open the package in front of your audience, showing your impressions about the product you have in hand.

Digital influencers make lots of these videos, especially to show their audiences what they “received that week.”

This is another way to help consumers anticipate their questions about the quality and appearance of certain products.

When you open items in front of the camera, you make their choice easier if they are still wondering if it’s worth purchasing or not.

11. Challenges Videos

Uniquely fun, challenge videos go viral fairly easily.

Remember the ice bucket challenge and the mannequin challenge? These are just two examples of challenge videos that went viral and even had celebrities joining in.

To increase the chances of other people joining the challenge, try tagging the people you are challenging in your video.

Just be careful challenging celebrities, because they usually charge to take part in these things – unless your idea is very creative and uncommon.

It’s worth trying to create your own challenges for videos.

12. React Videos

Reacts are simply reactions, and recording how you react to a certain situation.

When well planned, these can be good ideas for funny and creative videos.

There’s great freedom of subjects; you can record a video reacting to movies, sitcoms, videos from other people, or even messages you received.

13. Gameplay Videos

Increasingly popular with young people who like games, gameplay videos are recordings focused on this particular universe of games.

They can show you playing your favorite game, your opinion about a game you got recently, information about releases or how to go to the next level.

Since this is a niche type of video, only use this idea if you really understand the subject (and play well, of course).

The gamer audience is very critical and well-informed about the particularities of the industry.

14. Event Coverage Videos

Is an interesting event for your audience taking place in your hometown? Go over there with a camera and a few creative video ideas.

To make event coverage more interesting, try contacting the organizers to find out who you can interview on location.

This will make your videos more professional and may direct new users to your channel.

15. Travel Videos

Travel videos are the darlings of people who like going on trips and meeting other cultures.

You have probably watched this kind of content before, right?

All you need to do to make this kind of content is to start taking your camera with you on your next trips, and record your journey through those destinations and share your experiences. You don’t even have to travel far from home; chances are, anywhere you live has something interesting nearby.

In your videos, you can talk about the history and interesting facts about the places you visit. People interested in those locations may find your brand through your videos about that place, opening you up to potential new audiences.

It also helps people who are interested in visiting those regions get more information about them. It’s a nice strategy that also works as a tip of which outings and restaurants are better value for money, for example.

16. Tutorial Videos

As the name itself shows, tutorials are made to teach concepts or techniques to your audience.

There’s a range of subjects and levels of complexity taught by digital influencers in different industries.

Examples? How to contour your face or how to make your own planner.

To choose the best tutorials to share in your channel, consider your market niche and also how much you know about the subject.

Tutorial videos must be objective and easy to replicate.

That is, your audience needs to know how to do the task shown in the tutorial without much trouble.

17. Tag Videos

Tags are one of the most recent YouTube video ideas and are very interesting. They make it possible to get closer to your followers.

When used in videos, tags help you sort videos according to your keywords, making searches easier for users.

It’s like a hashtag for videos, encouraging user actions.

It works like this:

Let’s imagine I’m publishing a video with the tag “50 facts about me”.

When YouTubers use this same tag, they must mention 50 facts about themselves.

So this is like an editorial line for videos, with a good potential for going viral.

18. Memory Videos

People like to remember things that happened at certain times. This is a fact.

But, like everything your company will publish online, videos about memories must be relevant.

Be careful not to make something too commercial. If you go overboard, the number of “dislikes” might grow.

YouTube published a video about 2018 that has accumulated millions of views.

So far so good – but the video looks like advertising, not like a summary of 2018.

The audience reacted very negatively to that.

And the video broke the record for the highest number of dislikes on the platform.

19. Interview Videos

Guest participation can also turn into ideas for creative YouTube videos.

Hosting an expert in a certain subject can offer more relevant content to your audience and make their experience with your videos even richer for them.

You and your host can build your audience together.

It’s an exchange where both sides win.

Did you get a great response from your audience? Consider making interviews a regular feature in your video channel.

Your audience will be pleased!

20. Chalk Talk

Ever seen a YouTube video where an expert on a certain subject shows their reasoning on a board, like back in your school days? This technique is called chalk talk.

It works like a video lesson using drawings, graphs, flow charts, and text written on a whiteboard.

If the content is relevant and useful to the public, the chances of getting “likes” and positive comments are very high.

Conclusion – What YouTube Idea Will You Use First?

There are plenty of YouTube video ideas out there in the digital universe. You get to choose which types spark ideas for you and mesh with your brand.

The more authentic, creative, enthusiastic, and relevant you are, the more your audience will like you.

If you want help with a video marketing strategy let our agency know. Our team of experts can help!

Did you like the tips we shared in this article? Tell us in the comments if you’ve already used any of these video ideas or if you have any other tips to share with readers of this blog.

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